WHAT WE DO

We are entrepreneurs dedicated to realizing new business ideas by optimizing proven business models through innovation and digitalization. This increases attractiveness and profitability, making the company future-proof. We scan the market, identify trends, develop innovative concepts, and connect the necessary experts and business partners.

We are committed to shaping the projects of the future.

Bert Heydel, Engineering Specialist +
Daniel Seidl, Business Economist

WHO WE ARE

Daniel Seidl, an economics expert, and Bert Heydel, a vehicle engineer.
Maker meets mastermind.


We come from different industries and fields of expertise, bringing diverse know-how and experience. We immediately recognized the synergy effect – and we know how to leverage it for our business cases.

About Daniel Seidl

“Daniel Seidl’s success stems from his deep understanding of politics, business, and media, as well as his ability to operate at the highest leadership levels. As a serial entrepreneur, he impresses investors with straightforward concepts and has the skills to transform initially small ideas into large entrepreneurial projects. Daniel is a natural networker with a talent for bringing stakeholders together.”

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About Bert Heydel

“From a motorcycle enthusiast in his youth to a top executive at BMW – Bert Heydel’s career has been driven by a thirst for knowledge and an eye for detail. He is also a strategist with a keen aesthetic sense, capable of perfectly integrating technical functionality with design and lighting concepts. A mastermind in the tech industry with 25 years of experience, he stands out in his field.

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Bert Heydel, Head of Development for Innovative Lighting Concepts

“Our experience gives us the expertise to strategically position innovative business ideas in the market and make them efficient.”